'Kallola'-Season-III Press Meet

The third season of Kallola 2017- a short film contest on child rights- was launched on 25th of July in the presence of esteemed guests and media representatives. The program was marked by Ms. Yumi Bae, Chief Unicef Odisha; Ms. Kasturi Mohapatra, Chairperson, OSCPCR; Mr. Ranjan Satpathy, Creative Head OTV Network; and Ms. Sneha Mishra, Secretary Aaina on dais.

Ms. Sneha Mishra welcomed all to the event launching; she announced that this year's theme of Kallola is "End Violence against children"... Soch Badlo (change your attitude). This is the third consecutive year of the contest. The participants for the contests may be film makers or amateurs, but the films should focus on the theme and have a clear message. This year, the contest's films should be timed for 30, 60 and 90 seconds.

Ms. Alka Gupta, Communication & Advocacy Officer for Unicef, spoke about the programme evolution and its impact on the people. She said that in these last two years, the short films were simple but very powerful in their impact. The esteemed jury selects the films. The important part of this event is not only making films on this issue, but its ability to reach out to the large numbers of people. As of this year, there are more partners associated with Kallola, so the dissemination of the films will be largest possible.

The Chief of Unicef, Odisha, Ms.Yumi Bae, delivered a speech about the third season of Kalolla. Every year the program is growing and, with vast experience of Aaina, it has been recognized not only in Odisha, but in other states as well. The most important part of this program is its dissemination; as of the this year, the government of Odisha (WCD) has supported and invested in the screening of the award winning films for two weeks. Ms. Bae also conversed with WCD for the screening of some of the award winning films in movies theaters. This year Alankar TV is there, and last year OTV, also being a partner, aired the award winning films. This year for the non competitive part, child care institutions will participate. Additionally, Ms. Bae also encouraged enjoying the films and reaching out to the large population regarding the issues of children with one of the beautiful mediums of communication -"FILMS".

Then five Award winning films of the previous years were screened. They were

  • Build Knowledge (2015)
  • So sweet of you (2015)
  • Parivartan (2016)
  • Reeti (2016)
  • Aji thu Ekathi (film made by children)

Then, the poster of the Kallola 2017 was inaugurated by the esteemed guest on dais.

Mr. Ranjan Satpathy, creative head of OTV network, told that the network once again got the opportunity to work for the cause in partnership with both Unicef and the implementing partner, Aaina. He gave his best wishes to the young, innovative films makers, who will be participating in the festival. Mr.Satpathy also stated that we are living in an age where movies can be made on cell phones, can be in this festival, and how the contest is one of the best platforms to showcase creativity. Alankar, the 24 hours Movies channel, will telecast the best 5 movies as well as host an inter-active program with the film makers regarding the theme "Soch Badlo" in their studio.

Then Ms. Kasturi Mohapatra, Chairperson of OSCPCR, urged all to raise awareness about violence against children. Raising awareness is also the responsibility of the government and NGOs -who work with children in schools, families, and communities. She told the media that, there are high expectations from OSCPCR in spreading the message on violence against children. Children face violence at a physical, verbal and psychological level. These issues need to be addressed, and this short film contest is efficient in delivering the message to the people. She then gave examples of films that were screened in this programme. Ms. Mohapatra voiced that although there were various laws to protect the rights of children, these laws were not properly implemented due to a lack in the right kind of attitude. Only when we transform our attitudes and our perspective, then will these laws be enforced. Short films are more powerful than other kinds of media to increase our awareness on child rights. These films challenge our thinking, while also inspiring us to take action for the betterment of children. She stated "Let's commit to stop all forms of violence against children. Nothing is harder than to change attitudes of people on this issue. A lot of work is needed and as much awareness as possible to make Odisha a safe and secure place for all children."

After the speeches from the sponsoring organizations, was a question-answer session with the media. The queries were dealt with by the organizers; Aaina and Unicef.

And finally, the formal vote of thanks was presented by Ms. Jyoshna Sahoo, of Aaina, to all the guests, media, partners and organizers, thanking them for their support in making the event a success.

Few words from the guests:

"Associated with Kallola since seasons -1, I have grown as a person throughout the process of this association. Definitely look at child rights issues with a whole different perspective now."- Ms. Soma Bhattacharya.

"It is fantastic initiative to work on the child rights issues. In Odisha, very few initiatives are taken to address the violation of child rights compared to other states in India, especially west Bengal. Now the time has come to be together-government, civil societies, and parents to address violence against children. I would suggest for the programme that there should be representation of people from different parts of Odisha". - Mr. Biren Das, Jury Kallola