'Kallola'-Season-II Press Meet

The Short Film Contest on Child Rights-'Kallola' 2016 was made public on 10th of March 2016 through a press meet at Hotel New Marion, Bhubaneswar.

'Kallola', an initiative of AAINA getting supported by UNICEF Odisha is an attempt to spread public awareness on the rights of children using short films as a medium for the cause. Kallola in its 2nd year could able to generate support from the Confederation of Indian Industries (CII) Odisha Chapter and the media partner 'Odisha TV'.

The day's event set up with the warm greeting message of AAINA representative Ms. Jyoshna Sahoo who took the opportunity to publicise Press Meet and invited the dignitaries of the occasion to the Dias.

Dr. Gayatri Pattnaik (Executive Committee Member Aaina) made formal welcome to the notables of the occasion the media representatives, dignitaries on the Dias Ms.Yumi Bae (Chief, UNICEF Odisha), Ms. Alka Gupta (Communications Specialist, UNICEF Odisha), Mr. J. B. Pany (CII, Odisha) and Ms. Sneha Misha (Secy AAINA) and other participants including the teachers of the five participating schools.

Unveiling the objective of the program 'Kallola', Ms. Sneha Mishra said that it is a platform to raise concern on child rights through a short film contest. While with previous year's theme on 'Ending Violence against Children', the program Kallola received 27 numbers of inspiring clippings speaking about Child marriage, child labour, child sexual abuse and corporal punishment against children, this year overwhelming response is expected on the theme 'Discrimination against Girls'.

Outlining this year's Kallola's features, Ms. Sneha said that the program will have two parallel components, one competitive session inviting entries from conscious persons, professionals like previous year and a non-competitive session will completely dedicated for children giving an opportunity for them to be the part of the campaign towards ending discriminations against girls. "Children are judicious and possess potential to judge". With this realization, this year the selection process has introduced a panel of 'Children Jury', who will also be given prospect to judge the entries under competitive component. She further added.

To make the floor inform about category of entries that Kallola program encourages and anticipates this year, the 10 nominated and the 5 awarded short films of previous years were screened. A poster showcasing the theme and other relevant information about the contest was released before the Press and media by the eminent dignitaries.

The major attraction for the day's event was of unleashing the 'Kallola' microsite through which online registration for participation into the context was highlighted. Ms. Soma Bhattacharjee made a run through of the site contextualizing the Kallola and its vibrant essence.

Mr. J. B Pani (Past Chairman, CII, Odisha Chapter) speaking about their collaboration said that CII through its CSR is dialoguing at different spheres to make the society a better liveable place for all at a serious node. This medium of transforming message through short films is found to be the most effective way of transmission and hence CII extended the hand of support to AAINA to spread the message of Kallola to every industrial belt of Odisha.

"CII assures any kind of support to ensure the message of 'Kallola' that is ending discrimination against girl will be percolated to society". Mr. Pani iterated.

In her remark, Ms Yumi Bae (Chief UNICEF, Odisha) said the Kallola lunched in the later part of 2014 received fabulous response last year that it went beyond state's periphery and this was highlighted in many national level media.

Applauding the partnership of CII and Odisha TV, Ms. Yumi anticipated that the Kallola 2016 will establish new arena of mass awareness generation to fight for the cause of ending discrimination against girls and she requested media to take up the issue further.

Mr. Anant Mohapatra (Head Jury Kallola -2015) encouraged the program and expressed his best wishes for the success of Kallola Season II.

Ms. Alka Gupta (Communications Specialist, UNICEF Odisha) extended formal Vote of thanks.