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Working With Women :: WECAN Campaign
We Can Campaign, Odisha

The 'We Can’ campaign to end violence against women is now in its 7th year running. The objective of the campaign is to reduce social acceptance of violence against women and in India the focus is on Domestic violence. aaina has been involved since the beginning of the campaign in 2004, as Odisha State Coordination Office. As a strategy the campaign is creating Change Makers in South Asia and in Odisha the campaign has enrolled nearly 3 lakhs Change Makers across all 30 districts.

We Can Campaign & Personal Change…
2.5 million Change Makers have signed up with the campaign in India to bring change in both their own attitudes, beliefs and practices against women and also within their immediate spheres of influence like their family, their peers etc . The focus is on self-reflection and introspection as opposed to external activism.

 “I have stopped Eve teasing, “ says one of the Change Makers while the other says, “ I recognize beating your wife is wrong and I no longer do it”

There is another one who says “ Now I send my daughters to school”

We Can Campaign & Institutions …

The 3 lakhs Change Makers who have demonstrated a shift in their behaviours and practices are also an integral part of many diverse formal & informal institutions like the family, educational institutions, local governance bodies like Panchayats & Municipal corporations and many other groups and networks. Quite a few Change Makers during their personal journey of change have also been able to influence their respective institutions, which the We Can Campaign envisages.

So recognizing the fact that Institutional change is vital to support and sustain change, the Campaign strategized towards leveraging Educational Institutions. As a result, the Campaign was able to involve approximately 1000 Schools as Education Institutions across 30 districts of Odisha. The Campaign called for the Institutions to internalize the “change” in their practices and behaviours and not the “We Can Campaign” per se. This not only appealed to the schools and colleges but they also found it very relevant and doable and many of them initiated small and big steps within their institutions, which were very motivating.

Below are some quotes on the actions already been initiated by some of the schools and colleges across the country –

“We now have a Question Box where girls can anonymously share their personal dilemmas. A committee of lady teachers has been formed to respond and counsel the girls. This has made it so easy for us to discuss things that we otherwise would not have raised”
Teacher from Cuttack

“I have made a point to discuss with the girls regarding their opinion about School curriculum and recreation along with boys.
I realized that no girl plays in a playground in the off hour it is always dominated by the boys’
Teacher from Raygada

Annual State Change Makers Assembly
There is a State Assembly every year to bring all the Change Makers in Odisha together to share thoughts, experiences and learnings. Read more about the 4th Change Makers Assembly , Dec 2010.

For more information visit the We Can website or Facebook page

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