On the occasion of Daan Utsav, aaina organized a "Gift an Apple campaign" from 4th to 10th October inaugurated in the Sailashree Vihar Udyafresh outlet. The objective of the campaign is to collect apples from the donors and distribute among the slum school children with mid day meal to enhance nutrition value.
The campaign was advertised in advance through social media encouraging friends and family to buy apples during the period and donate in Udyanfresh outlet available in the Bhubaneswar municipal corporation. By the end of the campaign a total of 210 KG apples were collected in Bhubaneswar. Later these apples were distributed among 1079 children in 5 different schools. In Bhanjanagar 58 Kg apples were collected and distributed among 275 children from Upper Primary Schools. Children were excited and relished the taste and nutrition in addition to their midday meal.
In addition Aaina also put up Wish Trees at two corporate organizations in Bhubaneswar, Bharti Infratel and Tata Constancy Services. The trees containing wishes related to educational needs of children with disability and therapeutic needs of deablind children visiting the center were put up. It included school bags, notebooks, tactile toys, pedaling equipment etc. An amount of about 24000 was raised in response that will be utilized towards buying educational materials and equipments for the resource center
Daan Utsav
